People make impressions in an instant, often through hasty, unwitting observations. Everything about a person is telling, from the way they dress to the way they talk; their body language, reactions, preferences, everything tells a story. Have you ever found yourself looking into someone else's basket at the grocery store? You're not the only one. People pay attention to people, we love to watch, and whether we know it or not we're constantly making assessments, building impressions on tiny, furtive observations.
The impressions you make on people affect your relationships and your opportunities, they define the interactions you have with the world around you. It's important to make the right impression, to beam quality and distinction.