BCBG handbags founder, Max Azria, is a simple man without a conventional fashion or business degree, he has something better; the gift of understanding what makes a woman look and feel beautiful.
Max ended his formal education at 15 years of age. He has spent everyday since, deeply engrained in the University of Life, gleaning knowledge from every experience in his daily life. Not having traditional training on “how things should be done”, he has been able to create a fashion company model doing things his way, the way things should be, with honesty being his bottom line and the basis for all interactions, decisions and policies company wide as well as in his personal life. Unlike most fashion companies, for BCBG is not about being a huge company; it is about being deeper, stronger and better.
Good Style, Good Attitude: the meaning and motto behind the acronym BCBG, Bon Chic Bon Genre. This summer, BCBG Maxazria celebrates 20 years of enabling women to have the confidence and grace to adore themselves.
Every BCBG handbag is a piece of art incorporating sophisticated elegance with alluring and uniquely styled details. Many of the bags have metal feet to protect their soft leather bottoms. All have amazing features like glass patent trims, contrasting stitching, hand painted art work, silk linings, allover metal beading, and the icon turn lock closure. Feel elegant and lovely; get your new BCBG handbag today.
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