Fashion trends change in the blink of an eye. The one constant that has remained essential for the ultimate fashionista is the handbag. Women around the world have shared the experience of passing by a shop window and spotting the perfect bag they simply must have. The lust for high end handbags has created demand and designers are taking note. The current economic climate has created a shift and consumers are seeking bags that are multi-functional without sacrificing the quality and style they crave.

Beach bags traditionally where made of straw offering little protection or organization for all your seaside necessities. This year the tide has shifted and beach bags are now made from a variety of non-traditional materials. Bold and bright are the themes of the summer season and many beach bags transition with ease from day to nighttime use. Designers haven’t forgotten about technology and many bags are now crafted with lined compartments to protect your cell phone, blackberry or iPod.

Perhaps the most versatile bag for the woman on the go is the messenger bag. Students and career gals can say goodbye to lugging multiple bags to carry books, laptops and all their daily wares. The newer styles of messenger bags offer a sleek and comfortable way to transport technology with room to spare. They are sturdy, stylish and considered the true multi-tasker of handbags. A finely crafted leather messenger bag will serve you well for the daily grind and exude a chic, street style look for the evening. While backpacks do serve a purpose it’s the messenger bag that has replaced the bulky and uncomfortable sack on your back.

Bigger is better when it comes to the hobo style handbag. Designers have recognized the need women have to transport more than just a wallet and lipstick. Hobo bags are not new to most of our handbag arsenals; now they simply offer more options with embellishments and multiple choices for closure.

The handbag is a staple. The handbag is a necessity. The handbag always fits. The handbag very well may always be a girl’s best friend.